Top 5 Communication Apps on Android in Ghana Q4 2023

In the fourth quarter of 2023, the communication app landscape on Android in Ghana showcased notable trends in downloads, revenues, and active users. Here’s a closer look at the performance of the top 5 communication apps: WhatsApp Business, WhatsApp Messenger, Snapchat, Telegram, and Messenger.

WhatsApp Business experienced a significant increase in weekly downloads, starting from 84.8K in late September and peaking at 179.6K in the first week of November. However, downloads declined to 68.8K by the last week of December. Active users for the app remained relatively stable, ranging from 3M to 3.1M throughout the quarter.

WhatsApp Messenger demonstrated an upward trend in weekly downloads, with a notable peak of 137.9K in the final week of December, up from 53.7K in late September. Active users also showed an overall increase, ending the quarter at 4.7M, up from 4.6M.

Snapchat saw consistent weekly downloads, ranging from 25K to 38.6K, with a peak in late October. Revenue for Snapchat also showed a steady increase, culminating at approximately $345 in the last week of December. Active users fluctuated slightly but ended the quarter at around 2.1M.

Telegram maintained a stable download rate, peaking at 37.3K in late October but dropping to 24.1K by the end of December. Weekly revenue for Telegram varied, reaching a high of $125 in late September and a low of $60 in late November. Active users remained steady, averaging around 1.9M throughout the quarter.

Messenger had relatively stable weekly downloads, fluctuating between 19.5K and 25.7K. Active users showed slight variability, with a high of 4.3M in late September and a low of 4.2M in late October, ending the quarter at approximately 4.3M.

For more detailed insights and data, visit Sensor Tower.